Love having data to work with! Several interesting things are emerging…
The Vybe Alert was designed with the female user in mind from day one. While there are certainly men who have problems with call notification, the systemic issues make the pain more common and more acute for women. Lack of functional pockets in work clothes, cultural resistance and physical impediments to the belt clip option, and the immediate purse availability combine as noise that make it far more likely that a woman will miss an incoming call.
The data from the survey supported this assumption.
Women indicated that the Vybe Alert would be appropriate for themselves far more than men indicated for themselves. When asked about appropriateness for their spouse, men indicated that the Vybe Alert would be appropriate for their spouse ?far more then women indicated it would be appropriate for their spouse.
The subsequent question about purchasing the Vybe Alert indicated the same pattern. Women are substantially more likely to purchase Vybe Alert for themselves – Men far more likely to purchase for their spouse.
Yes, of course this result may simply be in the expectations set in the survey. However, even with the limitations of the survey method and sampling issues, the results support the primary business assumption to focus on solving with problem of call notification for women.
More results coming soon…
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