The phone rang at 5:55 this morning. It was my friend Joe. Sent the call to voicemail then checked to see if it was something urgent.
Joe wanted to make sure that I caught the latest news out of Redmond. Apparently the good folks at Microsoft came to the same conclusion that I did. Bing is a great product name. Unfortuantely, I don’t have $100 million for an campaign to establish my brand. So now Bing will be competing with Microsoft’s new search engine for the Bing moniker.
Ouch.
So the plan is to continue R&D working on tweaking the prototype and reopen the naming folder. My first inclination is to change names. A significant piece to the business plan is establishing a brand. That becomes harder to do when there is an active campaign that may cause confusion. I’m a bit upset about this, but will try to assess the situation dispassionately.
More on the development of the Bing Personal Alert… or whatever it will be called… as it happens…
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Dude. That is awesome! Congratulations. That’s right I’ve been keeping up with your site for progress ;o) I actually just had a name for (insert name of remote ringing device here) at lunch today. Was trying to get in touch with my girlfriend at lunch but she didn’t answer… why? because her phone was in her purse! I’m pretty decent at coming up with creative names. Give me a shout if you wanna brainstorm.
We are sooo getting you on Pitchmen!